I’ll Get The COVID-19 Vaccine And A Flamingo Shaped Helmet

Do we need better ad campaigns to reach herd immunity?

Photo by Rafael Garcin on Unsplash

On the road to my workplace hang posters of the European ad campaign for COVID-19 vaccination. They portray a rugby player who “takes it for the team”, and a teacher that gets vaccinated because she cares for her students. The final message: getting vaccinated is more of a…